How heat scoring works

4 min read

Signals that move a lead from cold to hot.

Every lead carries a heat score so your team works the most promising conversations first.

What raises the score

• Buying-intent language in chat (pricing, demo, timelines, contract).
• Returning visits and depth of engagement.
• Firmographic fit when known (company size, role, domain).
• Booking a meeting, the strongest positive signal.

Using it

Sort the Leads view by heat, or trigger automations off it, for example, enroll hot leads in a fast follow-up sequence and route them to a senior rep. Scores update continuously as the conversation evolves.